Privacy Policy

Last updated: 05 December 2025

1. Data Controller

For the purposes of data protection legislation, RoadAssist24 is the "data controller" of your personal data.

2. Information We Collect

We may collect and process the following categories of personal data:

2.1 Information you provide directly

• Name and contact details (such as phone number and email address)
• Vehicle details (make, model, registration number)
• Billing and payment information
• Any additional information you provide when contacting us or making a booking

2.2 Location data

When you request roadside assistance, we may collect location information to locate your vehicle and dispatch assistance:

• Addresses you provide
• GPS location shared via your device (where enabled)
• Landmarks or directions you describe

2.3 Technical and usage data

When you visit our website, we may automatically collect:

• IP address
• Device type and operating system
• Browser type and settings
• Pages visited and actions taken on our website
• Cookie and tracking technology data

3. How We Use Your Information

We use your personal data for the following purposes:

• To process and manage your roadside assistance bookings
• To communicate about arrival times and service updates
• To process payments and invoices
• To respond to enquiries, feedback, or complaints
• To improve our website, services, and user experience
• To send service notifications and permitted marketing messages
• To comply with legal or regulatory obligations

We process your personal data only where legally justified—consent, contract, legitimate interests, or legal obligation.

4. Marketing Communications

We may occasionally send marketing emails about offers or updates relevant to you.

You may opt out any time by clicking "unsubscribe" or contacting: roadassistuk@gmail.com

5. Sharing Your Information

We may share your personal data with:

• Service partners delivering roadside assistance
• Payment processors for secure transaction handling
• Professional advisers (lawyers, insurers, accountants)
• Regulators or law enforcement where legally required

We do not sell your personal data to third parties.

6. Data Security

We use technical and organisational safeguards to protect your data, including:

• Secure login and access controls
• Encrypted data transmission where appropriate
• Restricted staff access to personal information

However, no online system can be 100% secure.

7. Data Retention

We retain personal data only as long as necessary to fulfil service needs and comply with legal obligations. When no longer needed, your data is securely deleted or anonymised.

8. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Request corrections
• Request deletion ("right to be forgotten")
• Restrict certain processing
• Request data portability
• Object to processing or marketing
• Withdraw consent anytime
• Complain to the ICO

To exercise any rights, contact us using the details below.

9. Changes to This Privacy Policy

We may update this policy occasionally. Changes will be posted here with an updated date.

10. Contact Us

For questions about this Privacy Policy, contact: